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Thursday, August 28, 2008 |
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SiteMining
is a multi-faceted tool which has over a dozen uses for retailers of all
types and sizes. There is nothing else quite like it.
Since 1995, Site Analytics
Co. has been helping America's finest retailers evaluate new sites and
grow their concepts most efficiently. The Bullseye Models which we create
help clients forecast sales using a wide variety of inputs from the client
and from national databases.
Now, many of these techniques
have been integrated into SiteMining. It's a new tool, designed to answer
hundreds of questions you may have about your sites and your concept.
It helps you boost your odds of success on every real estate transaction
you make.
The system is customized specifically for each client. Here are five of the typical ways that clients use SiteMining to help analyze issues:
Evaluating
New Sites Will this proposed location be a good site for
us? Is it a "hidden gem" or will it be a big "mistake"? What will
its sales be? Which of our existing stores are most similar to this
site? Raising
Red Flags Which types of areas should we avoid? Which co-tenants
hurt us the most? Which combination of demographics and site factors
usually result in poor sales? Setting
Optimal Criteria What are the site and trade areas characteristics
which ensure our success? How do we quantify what we need demographically?
Which anchors work best for us? Where Should We Go Next? Which trade areas hold the most promise for us, based on our demographic requirements? Should we choose Dallas or Houston? Seattle or LA? Improving
Existing Stores Which of our existing stores could perform
better if we made adjustments? Which store managers have developed
better ways to run the stores? SiteMining doesn't replace your current techniques — it supplements and
enhances them. For more specific details about how SiteMining can benefit
all facets of your real estate department, click Info
for Retailers. |
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